GroupM FOCAL is Thailand’s largest annual digital conference to provide an overview of digital landscape and behaviours in Thailand; from macroeconomic data to market insights, from trends to the latest technologies. A must for marketers to explore and keep focus for 2017.

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Why attend GroupM FOCAL 2017 ?

Inside View

Inside view of digital marketing, media, content, shopping, consumer and data from GroupM and Agency executives as well as industry visionaries.

Tailored Content

Specifically tailored content delivering actionable insights through an extensive advisory board of senior leaders from across the industy.

Connect

Networking and connecting with 500+ marketing and media influencers and brands.

2017 SPEAKERS

Shakrit Chanrungsakul

CEO - SiriVenture, FireOneOne

Wanna Swuddigul

Vice President, Chief Marketing Officer - SAMSUNG THAILAND

Veethara Trakulboon

Director of Marketing, Shell Lubricant Business, Southeast Asia and Oceania - SHELL

Yutana Jitcharoongphorn

Vice President, eCommerce and Digital Connection - Tesco Lotus

Baptiste Le Gal

CMO Lazada Thailand

Duangkwan Synsatayakul

Country Digital Director - L'Oreal Thailand

Siwat Chawareewong

CEO - GroupM (Thailand)

Niklas Stalberg

CEO - GroupM (Thailand)

Auke Boersma

Managing Director - Light Reaction Asia Pacific

Ariya Banomyong

Managing Director - LINE Thailand

Carl Costa

Regional Business Lead - AOL APAC

Nathan Upalawanna

Head of Sales for Topspace - Tencent (Thailand)

Asa Piwkhum

Newmedia Director - AMARIN

Henry Stokes

VP of Client Development - Xaxis Asia Pacific

Neil Mavichak

Head of Marketing & Development - GroupM (Thailand)

Pan Jroongtanapibarn

Marketing & Development Manager - GroupM (Thailand)

Rupert Chih-Lun Lai

Platform Commercialization & Strategy Manager - [m]PLATFORM

Jirat Arinrith

General Manager - mInteraction Creative Services

Nirawan Vilaiswan

Head of plista - plista Thailand

Supaporn Jangcharoen

GM - GroupM Connect

Chingcharn Kaveevuth

Associate Director, Digital Strategy - mInteraction

Worawin Soncharoen

Associate Director, Digital Strategy - mInteraction

Dr. Choakchai Kim Eaimrittikrai

Group Director: Online Business - BEC TERO Entertainment PCL

Choak Visavayodhin

Assistant Managing Director - BUNDIT CENTER

AGENDA

Monday, April 3, 2017

0830 Registration
0900 Welcoming Speech
(This session will be in English)
Kevin Clark
Chairman - GroupM (Thailand & Myanmar)
0910 Review of FOCAL 2016 and Introduction of 2017 FOCAL Points
(This session will be in Thai)
Siwat Chawareewong
CEO - GroupM (Thailand)

Niklas Stalberg
CEO - GroupM (Thailand)
0930 POINT ONE - The Latest Look of Thailand Digital Industry
Unlocking the latest outlook of information upon Thailand's digital expenditure, a number by Digital Advertising Agencies of Thailand (DAAT).
(This session will be in Thai)
Siwat Chawareewong
CEO - GroupM (Thailand)
0950 POINT TWO - Internet 360'
Revealing the newest untold truths and insights of Thailand toward their familiarities, behaviours, and the use of the once before a brand new medium back into the 90s.
A research by mInteraction
(This session will be in Thai)
Neil Mavichak
Head of Marketing & Development - GroupM (Thailand)

Keynote speech: Integrated World: redefine "great" content
(This session will be in Thai)
Asa Piwkhum - Amarin
1030 POINT THREE - Life-improvement Platforms
Dynamic use of smartphones, tablet, and the access of the internet has brought a significant change to the Thai

Keynote speech : LINE
(This session will be in Thai)
Ariya Banomyong
LINE Thailand
1045 Morning Coffee Break
Sponsored by POKKT
1100 POINT THREE - Life-improvement Platforms (Cont'd)
Keynote speech : JOOX
(This session will be in Thai)
Nathan Upalawanna
Tencent (Thailand)
1115 POINT FOUR - The Dynamic Change from Traditional to Digital

Catching Up the New Move - Study of AOL
Consumers are moving toward "shorter" form of video with more engaging experiences on 'always-on' devices. It is an essential for marketer for accurate viewable inventory as consumers focus duration is now lessened.
(This session will be in English)
Carl Costa
AOL
1130 Panel Discussion - How can marketer proactively prepare the collapse of traditional media.
(This session will be in Thai)

Moderator
Worawin Soncharoen
Associate Director; Digital Strategy
mInteraction

Panel Members
Wanna Swuddigul - Samsung Thailand
Veethara Trakulboon - Shell
Shakrit Chanrungsakul - SiriVenture, FireOneOne
Dr. Choakchai Kim Eaimrittikrai - BEC TERO Entertainment PCL
1215 Networking Lunch
Sponsored by MTHAI
1330 POINT FIVE - Through the Eyes of Creative
Successful cases and implementation ideas. A must for marketers to explore and unleash their visions.
(This session will be in Thai)
Jirat Arinrith
General Manager - mInteraction Creative Services
1350 POINT SIX - The Edge of Programmatic and Data
If brand and consumer engagement are the art of connecting all the touchpoints - how can marketers link all together the stakeholders, consumer experiences, and data within just one scroll.

Welcome to the Edge of Native Advertising
(This session will be in Thai)
Nirawan Vilaiswan
plista

People-based Marketing
(This session will be in English)
Rupert Chih-Lun Lai
[m]PLATFORM

How Brand Can Use Data to Predict the Future
(This session will be in English)
Henry Stokes
Xaxis Asia Pacific
1455 Afternoon Coffee Break
Sponsored by POKKT
1510 POINT SEVEN - Survivor Guide to the Real eCommerce & Performance Marketing
eCommerce and performance marketing from 2017 and beyond will be on fire like a battlefield. There will be the use of new information, new tools, new data, and of course new comers into the market.

2017 Thailand eCommerce Outlook
A research by mInteraction
(This session will be in Thai)
Pan Jroongtanapibarn
Marketing & Development Manager - GroupM (Thailand)
mInteraction

How to Make Performance Marketing Perform
(This session will be in English)
Auke Boersma
Light Reaction Asia Pacific
1550 Panel Discussion with leading eCommerce providers
(This session will be in both Thai and English)

Moderator
Chingcharn Kaveevuth
Associate Director; Digital Strategy
mInteraction

Panel Members
Yutana Jitcharoongphorn - Tesco Lotus
Baptiste Le Gal - Lazada
Duangkwan Synsatayakul - L'Oreal
Supaporn Jangcharoen - GroupM Connect (Thailand)
1630 Summary Panel Discussion
(This session will be in Thai)

Panel Memmbers
Choak Visavayodhin - Bundit Center
Suthanan Wangkanchanamas - SCB
1700 Closing and Lucky Draw
1730 'til late Networking Party at Reflection Room
Sponsored by INNITY

EVENT DETAILS

Dates

Monday, April 3, 2017

Time

09.00 – 17.00
Networking Party 18.00 ’till late

Location

Crystal Hall, 3rd Floor, at Plaza Athenee Hotel Bangkok

PARTNERS

For more information on partner opportunities, please contact
Natcha.Porncharoen@mInteraction.com

For more information on conference registration, please contact
Jiraphon.Kosumsawat@mInteraction.com